“What I really wanted was to look like the rock stars, with long hair and of-the-moment clothes. It was his love for rock & roll, music and rock stars that helped him to write the notes of his great American dream. He was only 18 years old at the time with no training in fashion design! Around the same time, the designer’s fashion journey started with People’s Place, his first store in Elmira, New York. In the late 60s, the music and fashion revolution had just started. And sports were replaced by cars and music. But he never missed registering and internalizing the details.Īfter a brief stint at a local sporting goods store, he started working at a gas station. The obsession with uniforms changed sports – baseball to football to basketball. From Cleveland Browns’ brown and orange against white uniforms to game jerseys with flocked script lettering in blue and gold, he noticed all the tiny details. He was heavily influenced by the fashion he saw while growing up in Elmira, which the designer describes as ‘preppy’. In his memoir, ‘American Dreamer: My Life in Fashion & Business’, he shared that he wasn’t strong enough to be a great athlete but he loved the uniforms. His first design inspiration came from sports uniforms. The second-born of nine children, Hilfiger was born in Elmira, New York in 1951.
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